Iconic 60s singer Bob Dylan also might have contributed to the love of animal print in the 60s with his song ‘Leopard-Skin Pill-Box Hat’.
Many also preferred to partake in the animal print trend without showing support for the animal fur industry. However, animal patterns also tied into hippy fashion which used more colour and wilder designs to represent greater freedoms. Famous figures from the 60s like the First Lady Jackie Kennedy and actress Elizabeth Taylor were frequently photographed wearing leopard coats, depicting luxury and wealth. Fashion is still used as activism, especially with the growing awareness of the environmental impacts of fast fashion produced by huge unethical corporations.Īnimal print has been around since ancient times but in the 1960s the animal fashion trend became popular amongst the general public. Although not as prominent in society today, hippy culture never died out completely. Loose fitting clothing was about opposing the structure of the military and long hair was about showing defiance against male social expectations and the shaving of your head that came with being drafted for war. It was used as a powerful act of opposition to US involvement in the Vietnam war. The movement was about rejecting the status quo, and so a lot of the clothing was handmade as a rejection of capitalism. The hippy style of wearing loose flowing clothing and men growing their hair long was also a form of fashion activism. A lot of our clothing has got increasingly smaller and sexier and we have the fashionistas of the 60s to thank for that. These are being sold by big fashion brands like Urban Outfitters and Motel Rocks who always keep up to date with the current trends. The bikini has since become a timeless classic and the mini skirt is definitely in at the moment. Similarly, the 1960s also saw a huge growing popularity of bikinis. The new short skirt was a cute item of clothing, but it was also a powerful item about sexual autonomy, freedom and rebellion. A lot of the outfits Twiggy was photographed in are inspired by the looks of flapper girls from the 1920s- another revolutionary decade for women. 1960s fashion icon, Twiggy helped make these new short skirts so popular.
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The mini skirt was a drastic change from the previous below the knee full skirts of the 50s. Fashion was a way in which women defied patriarchal society.
The 1960s saw a second wave of feminism as women fought for equality, tired of being positioned as inferior to men and being told to be ‘modest’ and ‘lady-like’. So here are some of the greatest trends that prove 60s fashion is an era of fashion that we should be talking about today. This, in my opinion, makes 60s fashion iconic. And so, the 60s sparked a style revolution as outfits dared to challenge previous social norms. An obvious sign of shifting attitudes was seen in how people dressed. The 60s was a time of MAJOR social change second-wave feminism was in full swing, the civil rights movement took place, there was opposition to the Vietnam war and the beginnings of the gay liberation movement. According to Impact’s Francesca Montefusco, 1960s fashion isn’t talked about enough. Or perhaps it’s the y2k looks that we see all over Instagram, reminiscent of the early 2000s. When we think of iconic fashion eras, a lot of us are quick to mention the 70s that give us the much-loved flares, and the bold fashion of the 80s.
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